18-year cannabis veteran Jason Navarrete was born with a green thumb. Experiencing a poor and sometimes homeless upbringing, he started growing vegetables at age 8 to help his mother put food on the table. When he was 12, he began growing and selling cannabis, and learned how he could use his own “Midas touch” to turn his growing efforts into a thriving business.

Later, Navarrete began selling clones of cannabis plants to farmers in Moreno Valley, California. He also became an expert teacher on how to grow hydroponic cannabis indoors, renting huge warehouses with intricate lighting systems. In addition, he was buying foreclosed houses and flipping them for a profit. And then, in early 2016, cannabis was legalized as a recreational drug in California. The floodgates of legitimacy opened for him.

He became one of only 10 people in Lake Elsinore, California, to receive a license for cultivation, distribution, manufacturing and retail sales of cannabis. That gave him the ability to develop cannabis locations equipped to do much more than just grow plants. He purchased a massive property in Santa Ana, which gave him the opportunity to cultivate, manufacture, distribute and develop retail partnerships.

This cannabis conglomerate developed a worth of more than $250 million. Blending his expert cannabis-growing skills with his business savvy, Navarrete created one of the most comprehensive cannabis conglomerates in the U.S. His present hybrid business model has shaped how the cannabis industry will evolve in the coming decade.

One of the fastest-growing and diversified cannabis business owners in the U.S., Navarrete sold that empire in early 2020. He then launched the online company Pure Craft CBD, which creates the purest CBD products on the market, in January 2021 at age 34.


He launched Pure Craft CBD with 16 initial cannabis products. The full line includes Nano water soluble and oil soluble tinctures available from 600-3000mg, soft gels, vegan gummies, CBD with melatonin, CBD pet tinctures, and CBD broad spectrum oils. All Pure Craft products, which are produced in FDA-approved labs, follow the strictest guidelines and quality control measures, making them pharmaceutical grade. What sets Pure Craft products apart from the competition is that they are 90% bio-available, where most CBD companies offer products that are no more than 18% bio-available. All Pure Craft products come with third party lab COAs (certificates of analysis) for complete transparency. Two-day free shipping is guaranteed.

His team of researchers is also working on several new nanotized products, in which cannabis molecules are broken down to be available more quickly and effectively in the body. While most CBD companies that have attempted to nanotize their products have achieved 150–200 nanometers, Pure Craft CBD has broken through that threshold to below 100 nanometers and, in some cases, as low as 5 nanometers.

Pure Craft’s full line of nano water-soluble tinctures, available from 600 to 3,000 mg, offers flavor profiles in peppermint, tropical, strawberry mojito, orange cream, blueberry and vanilla.

Since 2017, Navarrete has been working with a team of scientists from the Massachusetts Institute of Technology (MIT) to nanotize cannabinoids with the highest bioavailability on the market. In an industry that is sorely lacking cultivation experts, Navarrete brings his longtime knowledge to their research.

Navarrete prides himself on utilizing a methodical process to create the best products, never cutting corners or using inferior biomass for production or extraction processes. A key factor of how he oversees his “seed-to-sale” process is partnering with farmers who understand the importance of genetics and science in regard to cultivating premium hemp biomass.


Currently Navarrete is sharing his wisdom with young entrepreneurs as an adjunct professor at the Center for Entrepreneurship at California State University, Fullerton. He teaches young entrepreneurs about business basics from his streetwise experience and time-tested skills.

Positioned to become a top player in the cannabis business, Navarrete loves challenges that include high pressure and risk-taking. He enjoys creating the best products and/or services because that’s what makes people smile.